Difference between Page Views and Impressions
Key Difference: In web analytics, page views and impressions are commonly used words. Page views denote the number of times a particular page is viewed. On the other hand, impressions denote the number of times an element on a web page is viewed. However, 'page views' and 'page impressions' are the same. Page views and impressions are two commonly used words in the field of web analytics. These words are used interchangeably sometimes to denote the number of visits to a particular website.