Difference Between Quantitative and Qualitative Research
Main Difference – Quantitative vs Qualitative Research Quantitative and qualitative research methods are two general approaches to gathering and reporting data. Both these methods have their advantages and disadvantages, and each of these research approaches is suitable for answering particular types of questions. The main difference between quantitative and qualitative research is that quantitative research can include statistical data and method whereas qualitative research involves no statistical data. A research study can also use both these methods to analyse a phenomenon.