Difference Between Business Intelligence and Business Analytics
In today’s technology-driven world, companies sit on a massive pool of data that they generate from their several different business activities. Indeed, many businesses now have more data than they can handle. But the data are usually meaningless until they are analyzed for patterns, trends, relationships and other useful information. In the business context, data analysis is only the first step in the solution of a problem. And acting on the solution to make better decisions is a critical next step.