Difference Between Brand and Products
Professional marketers can elaborately differentiate between brands and products because they use the two concepts as marketing tools to advance the sales of their respective organizations. This article is geared towards demonstrating the differences that exist between a brand and a product.
What is a brand? A brand is the image of a specific product in the minds of the customers. Despite there being many products in the market, companies engage in a long-term strategy of creating a positive product perception which entails reliability, credibility, and quality which will, in turn, give a sense of satisfaction to the customers.