Difference Between Business Development and Sales
Although, it is a common misconception that sales and business development (BD) are one and the same thing, but it is not true, nor can they be used interchangeably. Sales is the main process to generate revenue by selling a product. In order to gain a competitive edge in the market, sales operations have to be continuously scaled and optimized by a business. This means recruiting more sales personnel and channel partners, and then proposing a solid compensation plan with realistic objectives to boost the sales.